RACHEL Z. ARNDT
Call it the weird quotidian
Call it the Obama effect, if you will. (They call it the resilience of the duped.) Call it epic chic. Call it the showroom of showrooms. Call it the leafing of New York, call it the lunch dress, call it the shrieker. Just don't call it a gala.
Call it the week of unlikely friendships. They call it the Oprah effect. They call it the Francis effect. They could call it the Anna Wintour. You could call it misinterpretation, or you could call it sexism. They used to call it the breakup belt. Let's call it the curated flea market. Let's call it the final fling of the peacock male.
They call it the reverse gender gap. Shall we call it the "Bronze Standard"? (I call it the "diary effect.") Some call it the Edifice Complex. Let's just call it the vehicle; let's call it the monopoly issue. Call it the ultimate royal logo (just don't call it moonshine). Call it the secret life of Super Glue. Call it the $20,000 diet. Call it the new baking; call it the deal of a lifetime. You might as well call it the Toblerone diet. Call it the family risk factor. Call it the singing cure. We call it the Hamptons with horses.
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RACHEL Z. ARNDT
Rachel Z. Arndt is a writer from Chicago. Her work has appeared in The Believer, Popular Mechanics, The Awl, and elsewhere. She is the assistant editor of the McSweeney's Poetry Series and an MFA candidate in the University of Iowa's Nonfiction Writing Program.