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JAMES RENIER James Renier earned a BFA in printmaking and papermaking from the University of Iowa in 1983. He lives and works in Europe, and his course of production and discovery recently led to a museum exhibition in The Netherlands. My project is a satirical look at the price we must pay for everything. The idea stems from one of the oldest advertising techniques: window signs. Through such signs we are attracted into shops and stores and enticed to purchase, often mindless products... I want to make consumers (passers-by) re-evaluate where their thoughts and money are flowing. I would not only like to question our position in a global economy, but also our loss of attention span. We see a summer sale sign, feel fortunate and go buy something...I wish not to make a protest but strive to tell a story in a way our cultures have done for centuries. Perhaps we will soon realize that we hold so many qualities within ourselves. We simply do not take the time to realize them. |
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